Holly Berry Social

Thursday, January 30, 2014

Facebook Paper Is Content — But Don’t Call Facebook a Media Company

Is Facebook Paper short for Facebook NewsPaper?

Thursday’s unveiling of a new standalone content curation app, Facebook Paper, comes after weeks of speculation and rumors about Facebook hiring editors (the humans in the mix) to help curate content for the hyper-visual mobile app. Now it’s real, though not here yet. Facebook Paper arrives in the AppStore on Feb. 3. That leaves us a few days to speculate on what Facebook is really up to and if, in fact, this is the social media giant ever-so-gingerly dipping its toe into the content creation / media company waters.

More about Facebook, Media, Social Media, and Facebook Paper

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Reaping the Benefits of Diversity for Modern Business Innovation

Diversity is essential to growth and prosperity of any company: diversity of perspectives, experiences, cultures, genders, and age. Why? Because diversity breeds innovation. And innovation breeds business success. Don’t believe me? Let's take a look.

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Content Marketing Advice from 17 Online Marketing Experts

Inbound.org has some of the best online marketing related content around, shared by some of the best online marketers around. I asked 17 of the top rated members of inbound.org this question: What is your best content marketing tip? And here's what they had to say.

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The Expedia Penalty: What Really Happened?

Unless you’ve been living under a rock for the last week or you have absolutely no interest in SEO whatsoever, you’ll already be aware by now that the travel brand Expedia was hit by a pretty large Google manual penalty last week. Let’s have a look at what Expedia’s link builders had been up to.

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SEO Tips for Your Online Copywriting: Tricks of the Trade

Many of us feel like we’re staring down a ferocious animal as we try to wrap our heads around SEO for our online copy. It can seem like a daunting task, even when we hire a professional. Today, our goal is to turn that ferocious bear into a teddy bear by the time you finish reading this post. Are you up for the transformation?

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Good News for Facebook About Its So-Called Teen Problem

Some younger teens may be leaving Facebook, but overall, teens actually became much more "reachable" on the platform in 2013, according to new research from Socialbakers.

The analytics firm found that interactions among 13-to-24 year-olds grew 29.12% "in terms of reach" in 2012. That statistic refers to the ability of various pages — including those of brands, users and sports teams — to receive interaction from users in the age group, according to Socialbakers CEO Jan Rezab. The reach among the 18-to-24-year-old group grew by the most: 39.33%. But the statistic includes a possible kernel of bad news; Facebook has admitted that growth among "younger teens" is leveling off: Read more...

More about Facebook, Teens, Marketing, and Social Media

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Are You Collaborating with Your Customers?

Collaboration is a pretty popular concept at the moment, with countless articles, books and guides on both its value for companies and suggesting ways that it can be improved. Most of these posts have been on how employees can collaborate better internally. But how can companies collaborate better with their customers?

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