Even if you're already on the visual content bandwagon, it can be a struggle to actually start creating it -- especially when you're trying to communicate complex, detailed, and abstract topics.
So what's a marketer to do?
SINGAPORE — If you're Filipino and working abroad, get ready to feel homesick. YouTube has released what it claims is the first 360-degree video shot in the Philippines, and threw in as much local iconography as it could for good measure.
The video, which features musicians playing an ode to their home country, has been viewed nearly 2,000 times at time of writing. As the performers sing in Tagalog, the viewer can move around the video and find TV screens displaying other Filipinos.
"We invited Pinoys from all over the world to tell us what they miss most about the Philippines, and turned their responses into a song," Google said in a statement Read more...
More about Youtube, Asia, Social Media, Philippines, and 360 Video
Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts.
In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs. Yep, even yours -- you just have to know how to find them.
Inbound marketing is an established practice for industries like ecommerce, software, financial services, and and travel. The idea is simple: attract leads and customers, and use technology to nurture those relationships at scale. Inbound has been shown to save $14 for every new customer acquired and double conversion rates from 6% to 12%.
Digital publishers and advertisers are in a great position to see similar results.
When you're planning to make changes to your website, it helps to poke around other companies' websites to see what they're up to. How have they structured their navigations? Do they still use hero images? How many CTAs do they have? What do their mobile websites look like?
While you're certainly not trying to copy features exactly, seeing what others are doing can help you figure out what's new in the fast-paced world of design and inspire new ideas for your own site.
August has drawn to a close, which means it’s time to feature some of the amazing #MashPics that have been submitted to us.
From adorable dog portraits to relaxing beach days, your August Instagram pictures took us around the world, into your homes, and gave us a little glimpse of how you are enjoying the summer's end.
Below are some of our favorite submissions and don’t forget to keep tagging your photos with #MashPics for the next roundup. We love seeing your photos and being able to share these beautiful moments with you so please keep the photos coming!
If you’re looking to participate in our themed challenges, you can check our weekly series here! Read more...
More about Social Media, Photography, Instagram, and Mashpics
Every marketer has a story about getting penalised by Google. Evidence suggests that though many websites have been penalised (not just by the big updates, but also by one of the thousands of tiny little manual Google updates), the average marketer or webmaster hasn’t noticed. According to Kissmetrics, only 5% of penalised websites are submitting a reconsideration request every month to recover their rankings.
