How Clif Bar Manages a Business With Not One, But Five Bottom Lines [Podcast]

All it takes is a quick look behind the scenes at Clif Bar to realize that they don't operate like most companies. That philosophy was made crystal clear when the company's founders turned down an offer to sell the company for $120M in 2000.

As a result, Clif Bar has become one of the best places for employees to work and one of the toughest places to get a job (in 2014, the company received 7,700 applications for just 114 open roles, according to Fortune). 

via HubSpot Marketing Blog http://bitly.com/1fWK8Kr

Photo challenge: Utilize Instagram's support for non-square photos

Instagram's latest update announced native support for landscape and portrait-shaped photos. This was big news for all, but especially for landscape photographers.

We want you to embrace the new feature for this week's Mashable Photo Challenge. No more white borders, no more awkward crops

Share with us your view — whether out your window, on a road trip or on your morning run. And think outside of the box, literally

See also: 12 photos illuminated with window light

Our guest host is Jovell Rennie, an artist born in Trinidad and Tobago and raised in Alaska. As a landscape photographer, Rennie has always been a stickler for non-square, even when the app didn't support such formats. Read more...

More about Photography, Instagram, Social Media, Mashable Photo Challenge, and Mashable Photo Challenge Guest Series

via Social Media http://on.mash.to/1hAPKey

Tumblr changes reblogs so you can actually read them

It's not just you: Tumblr reblogs look a lot different.

The Yahoo-owned blogging site changed the way that reblogs — posts that are re-shared by other users — are handled to make the text easier to read and follow.

See also: Tumblr is having too much fun with its app update description

On Tumblr, each time you reblog something, you're able to add your own comment, along with the comments of everyone else who has reblogged the post. Previously, comments accompanying reblogs were nested so that longer threads could quickly turn into a "crazy long, indecipherable reblog chain," according to Tumblr. Read more...

More about Yahoo, Social Media, Tumblr, Tech, and Apps Software

via Social Media http://on.mash.to/1Uoiitl

A 5-Step Process for Writing a Standout Networking Email [SlideShare]

You know what gets discouraging? Sending out emails, but not receiving any responses. At all.

So how do you send a networking email that people will actually respond to?

Writing an effective networking email that gets results takes more effort than simply typing up a few sentences in a "compose" window.

via HubSpot Marketing Blog http://bitly.com/1NawEJB

Going Global: 22 Growth Hacks & Resources for International Expansion

For a marketer, it’s exciting to see your company grow and transcend the borders of your home country. On the flip side, international expansion can make your job significantly more complex.

Should your international goals vary from your regular goals? How will you handle international communication? What about prioritizing markets? Who comes first? 

via HubSpot Marketing Blog http://bitly.com/1KrvxoB

6 Can’t Miss Sessions and Events for Ecommerce Professionals at #INBOUND15

INBOUND 2015 is less than a week away! If you're headed to Boston, you’ve probably taken a look at the agenda and seen the incredible speaker line up. To make it a little easier to choose, we’ve handpicked six sessions and events that are specifically geared towards ecommerce professionals. They'll help you take a deep dive into everything from buy buttons to omni-channel personalization, to help you learn how to grow your ecommerce business.

via HubSpot Marketing Blog http://bitly.com/1fUPiX8

10 Easy-to-Use Tools for Creating Animated Images and Videos

Even if you're already on the visual content bandwagon, it can be a struggle to actually start creating it -- especially when you're trying to communicate complex, detailed, and abstract topics. 

So what's a marketer to do? 

via HubSpot Marketing Blog http://bitly.com/1JB6VpS