A big piece of the inbound marketing puzzle is SEO and content. At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords?
As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off.
Unfortunately, thanks to today’s hypercompetitive sales landscape, prospects are inundated with more information and content than ever. In other words, your dry, jargon-filled deck isn’t going to cut it anymore.
Every time you surf the web, there's a whole world of technical stuff going on behind the scenes. Developers and engineers are usually the ones living and operating in that world, while some marketers -- especially those who aren't super confident in their technical expertise -- tend to shy away from it.
But marketers need to have, at minimum, a general understanding of what's going on behind the scenes of their website.
An effective content strategy doesn’t rely on only one tactic.
Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.
It feels good to put a cause-supporting filter on a social media post, but wouldn't it be nice if those little tokens of support actually counted in real money?
Tuesday, Dec. 1, is World AIDS Day, and Snapchat and the Bill and Melinda Gates Foundation have teamed up to donate up to $3 million to (RED), a nonprofit group that battles AIDS.
To participate, use one of the three special "World AIDS Day" geofilters on a Snapchat post Tuesday, and the foundation will donate $3, for a total of $3 million
Furthermore, the Foundation will donate an additional $1 million if a (RED) YouTube video starring Scarlett Johansson, Barry Manilow & Jimmy Kimmel (below) is shared more than 330,000 times Read more...
More about Bill And Melinda Gates Foundation, Social Media, and Snapchat
LONDON — Google turned to Nessie, marking St. Andrew's Day with a special Doodle. Facebook, however, took a different route, leaving some of its Scottish users quite confused
People in Scotland posting about the public holiday on Monday could only mark it with a status featuring a tricolour of blue, yellow and red — the Romanian flag — rather than the blue and white Saltire, or St. Andrew's Cross
As well as being the patron saint of Scotland, St. Andrew is as revered in Romania. The tricolour might have made sense in Romania but some Facebook users were puzzled about why they were seeing it in Scotland Read more...
More about Uk, Facebook, Scotland, Social Media, and Romania
