Sunday, November 22, 2015

How to Improve Your Website Experience: 10 User Testing Tools to Try

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

When our jeans no longer fit, we buy new ones. When our coffee pot starts to make a funny noise, we beeline it to Bed Bath & Beyond to pick up a replacement. Seems reasonable, right?



via HubSpot Marketing Blog http://bitly.com/1ScEMbR

Saturday, November 21, 2015

7 Scheduling Hacks to Help You Regain Control of Your Day

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

I don't know about you, but my calendar is one of the most valuable tools I use.

Between calls, meetings, lunches, trainings, outings, and events, I rely on my calendar to keep me organized -- and sane.



via HubSpot Marketing Blog http://bitly.com/1I3fa0D

We should be more judgmental online, just not the way you think

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When Australian fashion and beauty blogger Essena O’Neill quit social media, she didn’t just walk away. She lit a match and started a fire

O’Neill, who had over 600,000 Instagram followers and 260,000 YouTube subscribers, posted a video lamenting the lack of authenticity on social media. Then, she deleted Instagram photos and edited captions on the remaining pictures to reveal the truth: They were heavily edited and carefully curated to sell clothing and accessories for sponsors. Not a drop of reality

In the wake of O’Neill’s social media flounce, critics have accused her of continuing to play the game, by using social media to criticize social media, perhaps even for a larger publicity stunt. O’Neill has since gained a larger following and has asked for donations on her new website Let’s Be Game Changers. Read more...

More about Cyberbullying, Social Media, Kids, Celebrities, and Parenting

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Friday, November 20, 2015

The White House's Christmas tree is so big it stopped D.C. traffic

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This Christmas tree sure knows how to make an entrance.

The 74-foot-tall Lutz spruce, weighing in at a whopping 7,500 pounds, arrived at the White House's West Front Lawn all the way from Alaska on Friday morning, temporarily halting traffic on Washington's First Street along the way.

Due to the arrival of the Capitol Tree, First Street (Pennsylvania Avenue, NW-Maryland Avenue, SW) is temporarily closed#dctraffic

— SenateSergeantAtArms (@SenateSAA) November 20, 2015

Once it arrived at the White House, the 2015 Capitol Tree was lifted by crane onto the West Lawn, where it will be decorated with thousands of ornaments handmade in Alaska. Read more...

More about Social Media, Christmas, White House, Watercooler, and Pics

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Facebook faces questions over Safety Check after hotel attack in Mali

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A week after Facebook activated its Safety Check feature in the wake of the Paris terror attacks, the social network is facing new criticism for not activating the feature in Mali after gunmen took more than hundred people hostage in an attack on a Radisson Blu hotel.

Until last week, Facebook had only used the feature during natural disasters like Hurricane Patricia and after earthquakes in Nepal and Chile. But Facebook CEO Mark Zuckerberg said Saturday the company would use tool in "more human disasters" going forward

More about Facebook, Social Media, Tech, Apps Software, and Apps And Software

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10 Time Wasters That Limit Your Blogging Productivity (And How to Avoid Them)

When it comes to blogging, there are tons of excuses we give ourselves (or sometimes our bosses) explaining why we just can’t get to writing them right now. While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) may in fact be valid and perfectly understandable, it doesn’t change the fact that in order to have successful content marketing, you must also have frequent, relevant content to actually post, too.

So instead of continuously finding reasons to put blogging on the back burner, why not define what the time wasters at work are that are preventing you from getting it done, and change them? Here are a few common ones to start off with that may help at your place of business:



via HubSpot Marketing Blog http://bitly.com/1I1G2On

Royal Caribbean is putting Periscope broadcasts on digital billboards

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If you suffer from extreme cases of FOMO, a social media campaign from the cruise company Royal Caribbean is making it even worse.

In conjunction with the "Come Seek Live" brand campaign from ad agency MullenLowe, Royal Caribbean is showcasing some of the cruise line's destinations by livestreaming them through Periscope, then sending edited versions of those broadcasts to digital billboards in New York City within minutes. The video series started Nov. 13 and ends Nov. 20.

The campaign lets you follow adventurous social media influencers such as YouTubers High On Life and Periscoper Dan Moore on 13 live broadcasts as they visit five islands over seven days. The streaming events included the Las Playas natural water slide in Puerto Rico, playing with green monkeys at the Wildlife Reserve in Barbados, riding ATVs in St. Maarten and enjoying beverages made by a robot at Bionic Bar on the cruise ship Anthem of the Seas. Read more...

More about Travel, Royal Caribbean, Cruises, Marketing, and Social Media

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