Are you in the marketing game to change people? You probably shouldn’t be. It’s impossibly ambitious. Great writers spin their magic by capitalizing on who the reader already is and what moves them—their feelings. Don’t make the mistake of believing it’s rationale we rely on to make decisions. It’s our emotions. Heartstrings.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/feldmancreative/1924541/11-feelings-great-writers-fondle
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/feldmancreative/1924541/11-feelings-great-writers-fondle
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