No editor wants to read through mountains of paragraphs to get at whatever product or news you're trying to promote. The KISS Principle really applies here in terms of writing; keep your pitch to the bare essentials with no more than 150 words.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/zach-taiji/1938001/5-pr-tips-writing-effective-email-pitch
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/zach-taiji/1938001/5-pr-tips-writing-effective-email-pitch
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