Press releases are overused by many organizations and fail to actually reach customers. This post looks how organizations can ditch the press release and use other tactics including media pitching, video and social media updates instead.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/maggie-patterson/1903446/5-ways-ditch-press-release-and-actually-reach-your-audience
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/maggie-patterson/1903446/5-ways-ditch-press-release-and-actually-reach-your-audience
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