Far too many marketers dabble in social media for their respective companies without having a clear vision of what they want to accomplish. It’s fine to use social media to keep users updated and to handle customer service issues, but there is so much more that can be gained by becoming your industry’s social media leader.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/matt-l-smith/1917261/becoming-your-industry-s-social-media-leader
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/matt-l-smith/1917261/becoming-your-industry-s-social-media-leader
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