At first glance, Snapchat might seem irrelevant to brands; it has a disappearing content, a reputation for dirty photos, no direct ROI, so many are thinking, why bother? One word: engagement. If you are a Snapchat user, you know the excitement that surrounds that small faceless ghost appearing on your phone.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/christiannag/1921201/brand-snapchats-worth-it
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/christiannag/1921201/brand-snapchats-worth-it
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