Like the fairest belle at the ball, content marketing danced across the 2013 stage, grabbing headlines and conference slots, nearly displacing social media as the year’s hot topic. Here, five senior marketers share their thoughts on content marketing, and reveal why having relevant and useful content is increasingly obligatory.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/dneisser/1906801/cmo-content-marketing-s-obligatory
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/dneisser/1906801/cmo-content-marketing-s-obligatory
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