The rules for effective content marketing and native advertising are very similar. Lack of transparency will kill both approaches. Let's take a look at three rules for native advertising that also happen to apply for broader content marketing campaigns as well.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/chrisparente/1933736/content-marketing-and-native-advertising-same-rules-apply
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/chrisparente/1933736/content-marketing-and-native-advertising-same-rules-apply
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