In an interview conducted with Social Media Leadership Awards speaker Brian Mook, AVP of Social Media at Barclaycard US, we discuss how customer acquisition is not only possible but also measurable through social campaigns.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/socialstrategy1/1920431/designing-social-customer-acquisition-strategy-barclaycard-avp-social-brian-mook
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/socialstrategy1/1920431/designing-social-customer-acquisition-strategy-barclaycard-avp-social-brian-mook
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