Email Open Rates: Truth, Lies, and What to Do About Them

Declining email open rates... Chances are, they bother you as a marketer. Don't fret, here's both a diagnostic checklist as well as suggestions on alternative, more useful ways to measure email marketing performance. Read the full article at MarketingProfs



via MarketingProfs Daily http://www.marketingprofs.com/articles/2013/12060/email-open-rates-truth-lies-and-what-to-do-about-them