Now more than ever, brands are influenced not by the ads or image they put out to the public, but what consumers are actually saying about the brand. Leading brands are turning to employees to amplify brand content, engage on behalf of the brand, curate content, listen to conversations, and even to help with recruiting.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/amynhall/1902486/employee-advocates-why-brands-need-power-employees-be-social-savvy
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/amynhall/1902486/employee-advocates-why-brands-need-power-employees-be-social-savvy
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