Instead of taking a mobile first approach, companies need to focus on providing 24/7 user experiences that address and resolve the wants and needs of their target audience but still reflect the goals and values of their organization. By employing the latest digital tactics and tools, brands can at least come close to providing that.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/chris-horton/1902606/forget-mobile-first-it-s-bigger
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/chris-horton/1902606/forget-mobile-first-it-s-bigger
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