Managers get confused about the trend content marketing. What exactly is, and where does it start? A promoted tweet? Promoted or sponsored content? A commercial that does story-telling? I have decided to discuss this a bit when I came across a great commercial yesterday as Pepsi turns the tables again.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/martinmeyergossner/1876956/content-marketing-story-advertising
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/martinmeyergossner/1876956/content-marketing-story-advertising
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