How Non-Profits Can Leverage Social Media Marketing

When people think "nonprofit” or “charity,” they tend to think either about the causes they represent or to focus on the organisations as “fundrasing” organisations. Because of the financial pressures they face, it’s easy even for non-profits themselves to focus as much energy on the fundraising as the cause.

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via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/mac-ocampo/1917436/how-non-profits-can-leverage-social-media-marketing