Improve your online FAQ’s (frequently asked questions) to reduce the number of calls. Making them easier to search and more comprehensive helps your customers find the right answers quickly. Encourage your customer service representatives to keep a list of questions so that you can update them on a regular basis.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/debraellis/1937631/how-best-serve-self-serve-customers
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/debraellis/1937631/how-best-serve-self-serve-customers
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