Brand advocates promote and embody a brand’s values. They are different from influencers. Brand advocates are typically satisfied customers who are committed to your company, your services or your products. And when you're planning a product launch - or relaunch - they're an invaluable resource.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/alex-coley/1916106/how-build-brand-advocates-social-media
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/alex-coley/1916106/how-build-brand-advocates-social-media
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