Dark Rye, Whole Foods' magazine, has a website, but also hosts an analogous Tumblr blog. This is a smart move on the part of Whole Foods for a couple of reasons. The first, of course, is that having multiple venues for content is a great way to reach a wider audience.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tree-treacy/1924481/how-whole-foods-has-commandeered-tumblr
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tree-treacy/1924481/how-whole-foods-has-commandeered-tumblr
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