Saturday, November 16, 2013

Lululemon: Corporate Misstep or Targeted Marketing?

Responding to complaints about fabric pilling, Chip Wilson said, “Frankly, some women’s bodies just don’t actually work. It’s more really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it.” His words launched a flurry of anti-Lululemon online comments.

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via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/debraellis/1924476/lululemon-corporate-misstep-or-targeted-marketing

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