The definition of a shortcut in marketing is any practice that will deliver a desirable outcome at a considerably smaller investment in time and effort than any other format of the same practice. In the semantic web, what appear to be shortcuts to search marketing success frequently turn out to be pitfalls that will get you burnt.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/david-amerland/1921326/marketing-shortcuts-avoid-semantic-web
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/david-amerland/1921326/marketing-shortcuts-avoid-semantic-web
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