Ask yourself a seemingly obvious question: What is the purpose of Search Engine Optimization? The gut reaction of most people is that SEO is supposed to make your company’s website rank as high up in search results as possible. But is that really what companies are after, or is that just a vanity metric distracting us from the real intention of SEO?
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/smartseodesigns/1913306/optimize-your-search-results-clicks-not-just-rank
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/smartseodesigns/1913306/optimize-your-search-results-clicks-not-just-rank
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