Social media is not a space that brands can utilize, but rather a space that brands MUST utilize if they want to remain relevant. The original social platforms are continually adapting and evolving, while newer platforms continue to emerge – resulting in a wide variety of platforms to showcase your brand. Each social platform requires a unique approach, but one thing should remain consistent: your social brand identity.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/rachel-pannullo/1902646/don-t-talk-about-it-be-about-it-social-brand-identity
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/rachel-pannullo/1902646/don-t-talk-about-it-be-about-it-social-brand-identity
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