How do you accelerate the adoption of social within your organization? How do you convince your employees that it’s not a fad, but a fundamental shift in how we market to and engage with our consumers? Well, it seems that the answer is simple. Get creative! And get personal!

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ekaterina/1917016/get-reluctant-employees-board-social-media-put-em-through-boot-camp
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ekaterina/1917016/get-reluctant-employees-board-social-media-put-em-through-boot-camp
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