When companies go social, they must face the same pressure groups that have a bone to pick with them offline. Here are some thoughts on how to make this a win for all involved. A former activist myself, I see the problem differently. Through my work, I have repeatedly witnessed successful exchanges between activists and companies.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tom-liacas/1908956/when-online-activists-come-visit
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tom-liacas/1908956/when-online-activists-come-visit
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