Learning how to use social media responsibly isn't just about avoiding offensive tweets, it's about learning how to use social media to create a loyal army of advocates that will go to bat for you in a negative event.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/chrissyme/1912121/why-include-loyalty-strategies-your-social-media-training
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/chrissyme/1912121/why-include-loyalty-strategies-your-social-media-training
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