Whilst doing something totally off the wall and batty might seem appealing, if it is totally at odds with your image and/or usual communication style, consider doing something more relevant. The actual monetary value of a prize is less important when your competition captures peoples imaginations and makes it easy for them to enter.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ubersocialmedia/1986961/how-run-effective-christmas-competition
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ubersocialmedia/1986961/how-run-effective-christmas-competition
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