We Heart It, the image-based social network akin to Pinterest, has accumulated a healthy user base of the most coveted users around: teenagers
Nearly 80% of the site's active users are under the age of 25, and they are loyal — so loyal in fact, hundreds of them claim to work at We Heart It on Facebook even though the company has only 25 employees. But as the social network approaches 30 million monthly active users, We Heart It will put that loyalty to the test
The first in-stream ads will appear on We Heart It beginning Wednesday, with brands like Old Navy, Hollister and JCPenney signed on as committed advertisers. We Heart It already generates revenue through some banner ads, but this is the first time that native ads will appear in user feeds or on mobile, according to CEO Ranah Edelin. Read more...
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