B2B Buyers Prefer Short Content; Rely Heavily on Google Searches

Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot. Read the full article at MarketingProfs



via MarketingProfs Daily http://www.marketingprofs.com/charts/2013/12095/b2b-buyers-prefer-short-content-and-rely-heavily-on-google-searches