Visa is now going to do their PR in-house. This case study is micro in a larger macro trend, which sees the large companies merge their marketing and communications departments into one. Organizations such as FedEx, Allstate, and SAP have already done this.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ginidietrich/1931206/pr-agencies-what-visa-shakeup-could-mean-industry
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ginidietrich/1931206/pr-agencies-what-visa-shakeup-could-mean-industry
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