As consumers continuously share locations, hobbies and opinions across social networks, they anticipate more personal and relevant experiences from marketers. This onslaught of “big data” has shifted marketing away from a one-way communication channel that relays carefully crafted messages to passive consumers.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/patricksalyer/1898876/how-marketers-are-taking-charge-today-s-data-driven-economy
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/patricksalyer/1898876/how-marketers-are-taking-charge-today-s-data-driven-economy
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