While WestJet’s viral video certainly got them a lot of exposure, and potentially top-of-mind awareness as travellers plan their Christmas (or post-Christmas) vacations, it also has a much broader impact. For years now, WestJet has been known to be a company run by real people who are involved in the business as shareholders.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/kimbemac/1998016/3-lessons-marketers-westjet-s-viral-christmas-video
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/kimbemac/1998016/3-lessons-marketers-westjet-s-viral-christmas-video
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