In October, 2012, Capital One re-launched and rebranded their cash card. The new name, Quicksilver, required both a push around awareness, as well as a strong association with the value proposition. Capital One had already enjoyed some success tying a hashtag in with advertising, but in this case, the hashtag would play an even more central role.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/Big_Brand_Theory/capital-ones-big-ka-ching
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/Big_Brand_Theory/capital-ones-big-ka-ching
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