Retailers have always had the advantage when it comes to collecting consumer data - from what customers frequently buy to shipping addresses and data collected through customer reward programs. As retailers added on e-commerce, they gained even more data.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/rick-delgado/2016101/5-ways-big-data-can-help-marketers-increase-retail-sales
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/rick-delgado/2016101/5-ways-big-data-can-help-marketers-increase-retail-sales
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