Usage of mobile devices exploded in 2013, thus mobile internet traffic is quickly overtaking desktop internet traffic. Smartphones allow consumers to always be one click away from their next purchase no matter where they are. Therefore, mobile marketing is any marketer's way to keep pace with and even surpass competition.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/cjoye/2030541/mobile-marketing-what-expect-2014
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/cjoye/2030541/mobile-marketing-what-expect-2014
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