In today’s consumer-powered marketplace, transparency isn’t just a “best practice”: it’s essential. On the tails of Consumer Confidence and Authenticity, Transparency is the third Law of the Recommendation Age. If authenticity is how you communicate, then transparency is what you communicate – and to what depth of detail.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/bob-hutchins/2017316/transparency-sweet-spot-how-much-should-your-company-share
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/bob-hutchins/2017316/transparency-sweet-spot-how-much-should-your-company-share
No comments:
Post a Comment