The principles that underlie conversions have their roots in human psychology. You must make use of the fundamentals of human cognition to compel your visitors to behave the way you desire. You should focus your user interface design on behavioural psychology patterns that are predictable in order to compel visitors to your site.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/cameron-francis/1992201/basic-principles-improved-conversions
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/cameron-francis/1992201/basic-principles-improved-conversions
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