About pages scare even veteran website copywriters. The thing that makes the “about” page the trickiest of them all is the confusing—contradictory, actually—subject of the page itself. You’re tempted to write about yourself or your company. And that’s fair. But if that’s all you do, you’ll risk losing your reader.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/feldmancreative/1933156/copywriting-tips-more-effective-about-page
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/feldmancreative/1933156/copywriting-tips-more-effective-about-page
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