For many luxury digital marketers, the competitors are the other luxury brands. But that's wrong. The true opponents are now Nike, Starbucks, top banks. These stakeholders fight for the exact same resource: the attention of decision-makers, affluent people, influencers.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/laurentfrancois/1994656/digital-luxury-trends-2014-secret-accessibility-cultural-streams-and-focus-n
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/laurentfrancois/1994656/digital-luxury-trends-2014-secret-accessibility-cultural-streams-and-focus-n
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