How Gmail's Tab Feature Has Changed Email Metrics and User Behavior

Contrary to expectations, a recent analysis found that Gmail users are actively searching for marketing messages in the Promotions tab and reading them at almost the same rates as they did before the Tabs feature was introduced. Read the full article at MarketingProfs



via MarketingProfs Daily http://www.marketingprofs.com/charts/2013/12201/how-gmail-tab-feature-has-changed-email-metrics-and-user-behavior