We received a phone call from the editor of one of our client's biggest trade publications. She wanted to write a story about the client’s organization and pull in interviews from the executives and people on the manufacturing floor. The catch? The client had to buy a year’s worth of advertising.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ginidietrich/1976566/journalistic-ethics-what-every-pr-pro-needs-know
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ginidietrich/1976566/journalistic-ethics-what-every-pr-pro-needs-know
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