Social media channels have proved to be the most commercially beneficial engagement route for my business, because we don’t use them to sell stuff. So if you’re sitting in an international pharma company wondering what social media could do for you, just bear this in mind. And when your boss asks you how to measure the benefit, don’t talk about ROI.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/paul-tunnah/1986751/three-letters-kill-social-media-pharma
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/paul-tunnah/1986751/three-letters-kill-social-media-pharma
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