If you’ve hired a firm that has capability beyond media relations, they will also know how to help you create content, motivate people to comment and share it, help you build community, generate qualified leads, and design the metrics for tracking to results.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ginidietrich/1986541/pr-firm-debate-should-startups-hire-one-or-not
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ginidietrich/1986541/pr-firm-debate-should-startups-hire-one-or-not
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