Much has been made of the sensational new safety video created by Virgin America. What they did so elegantly was to leverage the dynamic of inclusion in several ways that inspired viewers to share the video. Let's compare that to a very different company: Abercrombie & Fitch.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/simonmainwaring/1992796/virgin-america-inclusion-social-marketing-abercrombie-fitch-exclusion
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/simonmainwaring/1992796/virgin-america-inclusion-social-marketing-abercrombie-fitch-exclusion
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