Drawing on my own experience and that of others of my acquaintance, I would go so far as to say that – in the professional services field – not knowing who the real client is could jeopardize your professional reputation and even your business, and probably through no real fault of your own.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/deswalsh/1987681/why-knowing-who-your-real-client-could-be-crucial-your-business
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/deswalsh/1987681/why-knowing-who-your-real-client-could-be-crucial-your-business
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