Arby's biggest social win wasn’t some whip-smart comedian or ad exec getting overtime during off hours. It was an employee who was listening. Arby’s social media manager Josh Martin was watching for brand mentions online and noticed people making the joke already.
via Social Media Today - The world's best thinkers on social media http://ift.tt/1iSykIN
via Social Media Today - The world's best thinkers on social media http://ift.tt/1iSykIN
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