Working with Bloggers Embodies the Shifting Role of the Influencer

I’m going to dumb it down—an influencer can be your mom. Or it can be someone who stocks the shelves in the grocery store and tells all the customers about their favorite spaghetti sauce. Or for the sake of this post, someone active on social media who writes about a specific topic.

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via Social Media Today - The world's best thinkers on social media http://ift.tt/1kipW32