A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons learned from the world of direct mail to enhance your calls to action and get people to respond. Read the full article at MarketingProfs
via MarketingProfs Daily http://ift.tt/1iPqK1s
via MarketingProfs Daily http://ift.tt/1iPqK1s
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